Prankvertising is becoming quite the trend, even for public health promotions.
You can watch one of the latest, below. It's from Leo Burnett London.
Love this 2013 Cannes Lion winner:
A South Korean bridge known as a popular destination for suicide attempts has gone from being the "Bridge of Death" to the Bridge of Life, thanks to a campaign from Korean marketing firm, Cheil Worldwide, for its client, Samsung Life Insurance. Sensors on the ... (more)
Teen pregnancy campaigns emphasizing male responsibility are nothing new, but there's something about the idea of showing pregnant young men that keeps the theme popping up every now and then.
Most recently, the Chicago Department of Health launched this campaign, which plays on the surprising v... (more)